Car Wash Promotion Ideas

Car Wash Promotion Ideas for New and Old Businesses

Promotions are an important part of operating a car wash business. Whether you’ve been open for years or are just starting out, a good marketing campaign can help you attract loyal customers and drive business.

Unfortunately, it can be difficult to tell which campaigns will actually pay off in the long run, leading some car wash operators to sink money into promotions that return very little. With careful planning and execution, it’s possible to successfully promote your car wash business and meet your goals. To get started, consider these four promotion ideas, which your customers will appreciate.

1. Offer Loyalty Cards

The customers who visit your car wash regularly are the people who help your business thrive. To reward your best customers and encourage repeat visits, you might consider offering loyalty cards. You can use this kind of program to increase a customer’s regular visits and create a positive brand experience. Anything you do to show appreciation for loyal customers will be appreciated and rewarded in return.

2. Host a Local Fundraiser

If you’ve ever seen students from a local school washing cars in a parking lot, you know car washes make great fundraisers. To draw more customers to your business and contribute to a good cause, why not offer to host a local fundraiser yourself?

A good fundraiser gives people the opportunity to try your service when they may not have considered it before. Plus, it demonstrates your values and involvement in the community, which benefits business long-term.

3. Run Seasonal Promotions

It can be difficult for a car wash to offer discounts and other promotions year-round. However, offering them for a short period of time during the holidays or another part of the year can drive specific results. For example, if you’re hoping to sell gift cards for the holidays, advertise a seasonal deal or perk to the buyer purchasing one. Seasonal car wash promotions can introduce new people to your business and help you grow your loyal base exponentially.

4. Show off New Improvements

As a car wash operator, you’re excited about your products and services. When you improve your system, your technology or your location, you have a perfect opportunity to show off your accomplishments to the public.

Though free and discounted car wash events should be used sparingly, they can help attract new customers, especially after you open a new location. If you’re making major upgrades to your services or building, a “grand opening” promotion event could pay off.

Planning to Open a New Car Wash?

Promotions are just one part of opening and running a car wash, but they can make a huge difference in your revenue as well as your relationship with customers.

If you’re planning to open a new car wash but aren’t sure where to start, New Horizons can help. We understand that a lot goes into running a great car wash, which is why we’ve been providing innovative, attractive and low-maintenance car wash structures to business owners for years. Whether you’re remodeling or just getting started, New Horizons has a solution for you. As you prepare to open your car wash, feel free to reach out to us with any questions you may have.